The Most Popular Food Delivery Apps in Indonesia | Updated 2024 List
In recent years, food delivery has become an essential part of Indonesia’s dynamic dining culture. Driven by a tech-savvy population, growing urbanization, and a high demand for convenience, food delivery services have soared, reshaping the way Indonesians enjoy meals. With a range of apps offering diverse cuisine options and delivery features, customers now have seamless access to their favorite dishes at the tap of a screen. As a result, restaurants have a unique opportunity to reach a larger audience, boost sales, and compete in the increasingly digitalized food market.
For restaurant owners, choosing the right food delivery platforms is critical to meeting customer expectations and enhancing brand visibility. Each app offers distinct advantages, from vast user networks to exclusive promotional tools, while also posing specific considerations in terms of costs and integration with restaurant operations. Understanding these differences can help owners make informed decisions, selecting platforms that align with their business goals and customer base.
This guide provides an updated list of the most popular food delivery apps in Indonesia, detailing their features, benefits, and the steps to get started with each one. Whether you’re already listed on a platform or considering new options, this resource will help you navigate the landscape effectively, ensuring that your restaurant stands out in the competitive world of online food delivery.
Overview of Indonesia’s Food Delivery Landscape
Indonesia’s food delivery landscape has experienced rapid growth, driven by increased smartphone adoption, high demand for convenience, and a shift in consumer preferences toward online services. As a result, the country’s food delivery market is now one of the most vibrant in Southeast Asia. For restaurants, understanding this evolving landscape is key to capturing market share and aligning services with customer expectations. Here’s a closer look at the market’s growth, popularity factors, and emerging trends.
Growth of the Food Delivery Market in Indonesia
Indonesia’s food delivery market has expanded rapidly, thanks to factors like:
- Increased smartphone and internet penetration – More Indonesians are now online, especially in urban areas, enabling access to digital services.
- Rising urban population – Urban dwellers, particularly in cities like Jakarta and Surabaya, increasingly prefer online food delivery over traditional dining.
- Shift in consumer behavior – The demand for convenience has led many consumers to rely on delivery apps for everyday meals.
Indonesia’s food delivery industry is projected to keep growing, with major players and new entrants alike investing in technology, customer experience, and regional expansion to capitalize on the market’s potential.
Why Food Delivery Apps Are So Popular in Indonesia
Food delivery apps resonate with Indonesian consumers due to:
- Convenience – The ease of ordering with a few taps appeals to busy professionals, students, and families alike.
- Wide variety – Apps provide access to an extensive range of cuisines and meal options, from local favorites to international delicacies.
- Promotions and discounts – Attractive deals offered by apps encourage frequent ordering and create a strong customer base.
With the popularity of food delivery apps, restaurants are gaining visibility and tapping into new customer segments, making these platforms valuable for business growth.
Key Trends Shaping Food Delivery in 2024
Some of the prominent trends in Indonesia’s food delivery market include:
- Sustainable packaging – As environmental awareness grows, more platforms and restaurants are adopting eco-friendly packaging options.
- Rise of cloud kitchens – These delivery-only kitchens help restaurants reach a broader audience without the overhead of a traditional dine-in setup.
- AI-driven personalization – Many apps are using AI to analyze customer preferences and offer personalized recommendations, enhancing the user experience.
As these trends develop, restaurants that adapt will stay competitive and build strong customer loyalty, gaining a foothold in the ever-evolving Indonesian food delivery market.
How to Choose the Right Food Delivery App for Your Business
Selecting the right food delivery app can significantly impact a restaurant’s reach, revenue, and operational efficiency. With various platforms available, each offering different features, fees, and audience demographics, it’s essential for restaurant owners to evaluate which app aligns best with their business goals. Below are key factors to consider when choosing a food delivery app in Indonesia.
Evaluating Delivery Fees and Commissions
Delivery fees and commissions can vary widely between platforms, affecting your profitability.
- Compare commission rates – Most platforms charge a percentage of each order; check how this varies for each app.
- Understand service fees – Look for any additional fees that might apply to restaurants or customers.
- Consider promotional costs – Some apps offer promotional tools for additional fees, which can be useful but impact your budget.
Choosing an app with a fee structure that aligns with your revenue goals is crucial for maintaining profitability, especially if you’re working with narrow margins.
Analyzing User Base and Market Reach
Assessing an app’s user base helps ensure you reach your target audience effectively:
- Target demographics – Determine if the app caters to your ideal customer demographic in terms of age, location, and spending habits.
- Geographical reach – Check if the app operates extensively in your area, especially if your restaurant is located outside major cities.
- Customer loyalty programs – Apps with loyalty features may help retain customers and encourage repeat orders.
A platform with a large and relevant user base can boost visibility and attract customers who are more likely to order from your restaurant.
Integration with Restaurant Point of Sale (POS) Systems
Seamless POS integration can streamline operations and reduce manual work:
- Automatic order syncing – Some apps integrate with POS systems to automatically update orders, reducing errors and improving efficiency.
- Inventory tracking – Apps that sync with inventory systems help manage stock, preventing issues like overselling.
- Real-time reporting – Integration with POS systems enables easy access to sales and order reports, aiding business analysis and decision-making.
Choosing an app that integrates smoothly with your POS system can help your team focus on service quality while ensuring accurate order fulfillment.
Considering Customer Support and Service Quality
Reliable customer support is essential for handling order issues or technical difficulties:
- Availability and responsiveness – Look for apps that offer 24/7 support to address potential problems at any time.
- Dedicated account managers – Some platforms provide account managers to assist with onboarding, promotions, and performance optimization.
- Resolution of disputes – Assess how the app handles complaints, refunds, and other customer-related issues.
A platform with robust customer support can help you resolve issues swiftly, protecting your restaurant’s reputation and ensuring customer satisfaction.
Carefully evaluating each of these factors can help you choose a food delivery app that enhances your restaurant’s visibility, maximizes profitability, and integrates seamlessly with your daily operations.
Top Food Delivery Apps in Indonesia
Indonesia’s food delivery market offers several prominent platforms, each with unique features and benefits that cater to different types of restaurants and customer preferences. Below is an overview of the top food delivery apps in Indonesia, highlighting their key features, fees, and the steps to get started with each platform.
GrabFood
Unique Features and Advantages of GrabFood
- Extensive reach across Indonesia, including urban and suburban areas.
- Integrated with the Grab super app, allowing access to a large, diverse user base.
- Offers promotional tools like discounts and exclusive deals to help restaurants attract more customers.
GrabFood’s wide reach and advanced marketing options make it an ideal choice for restaurants looking to expand their visibility and customer base.
Fees and Commission Structure of GrabFood
- Commission rates vary based on location and restaurant type, typically around 20–30%.
- GrabFood may charge additional fees for premium promotions or marketing tools.
Understanding GrabFood’s commission structure can help you anticipate costs and manage your pricing strategy effectively.
Steps to Get Started with GrabFood
- Register your restaurant on the GrabMerchant platform.
- Complete the required documentation, including business permits and menu details.
- Once approved, customize your menu and set pricing through the GrabMerchant dashboard.
Signing up for GrabFood is straightforward and can be completed online, allowing you to start reaching Grab’s extensive user base quickly.
GoFood by Gojek
Key Features and Benefits of GoFood
- GoFood is integrated with the popular Gojek super app, providing exposure to millions of users.
- Known for competitive delivery fees and frequent promotional campaigns.
- Offers user-friendly tools for tracking order analytics and managing customer feedback.
With GoFood’s massive reach and data insights, it’s a preferred choice for restaurants aiming to increase orders and gather customer insights.
Pricing and Commission Insights for GoFood
- GoFood’s commissions are generally in the range of 20–25%.
- The app offers options for additional marketing support, including featured listings and discounts.
Evaluating GoFood’s commission rates and promotional options can help you decide if the platform aligns with your revenue goals.
How to Register Your Restaurant on GoFood
- Register through the GoBiz platform and submit necessary documentation.
- Set up your digital menu, prices, and operating hours on the GoBiz dashboard.
- Await approval and training resources from the GoFood team.
Getting listed on GoFood is straightforward and includes support from Gojek to help you optimize your online presence.
ShopeeFood
What Makes ShopeeFood Stand Out?
- Backed by Shopee, one of Indonesia’s largest e-commerce platforms.
- Attracts a cost-sensitive audience with frequent deals, discounts, and cross-promotions with Shopee.
- Provides real-time tracking and notifications to improve customer experience.
ShopeeFood’s affiliation with Shopee makes it popular among budget-conscious customers, providing restaurants with access to a high-volume user base.
Understanding ShopeeFood’s Pricing and Fees
- Commission rates vary, generally around 20–30%.
- Regular promotional discounts may be offered at reduced rates to attract more customers.
Understanding ShopeeFood’s pricing structure allows restaurants to make an informed decision on pricing and promotions.
Simple Guide to Onboarding with ShopeeFood
- Apply through the Shopee partner portal and submit your business details.
- Customize your menu and pricing through the Shopee dashboard.
- Wait for the activation process to complete and start receiving orders.
ShopeeFood’s easy onboarding process makes it a flexible option for restaurants new to the delivery landscape.
Traveloka Eats
Features and User Demographics of Traveloka Eats
- Positioned within the Traveloka app, it primarily attracts tourists and locals interested in dining experiences.
- Provides recommendations and curated food experiences, catering to higher-end and diverse cuisine offerings.
- Emphasizes on quality over quantity, making it ideal for restaurants that offer unique dining experiences.
Traveloka Eats appeals to both locals and travelers looking for quality dining, which can benefit restaurants offering specialty or unique menus.
Traveloka Eats Fee Structure and Partnership Options
- Traveloka Eats generally charges a lower commission rate compared to other platforms.
- Offers tailored partnership options and special listings for restaurants with unique menus or high ratings.
The lower fees and unique positioning of Traveloka Eats can help restaurants that focus on quality and specialty items enhance their visibility.
Onboarding Process for Traveloka Eats
- Register through the Traveloka Eats partner portal.
- Provide necessary documentation, including business and menu details.
- Traveloka will verify and activate your account, allowing you to start listing your menu.
With a simple onboarding process and a strong customer base, Traveloka Eats is ideal for restaurants aiming to stand out in a niche market.
Uber Eats (Pending Expansion)
Expected Features of Uber Eats in Indonesia
- Known for its user-friendly app experience and widespread international presence.
- Offers advanced tools for real-time order tracking and customer communication.
- Provides integrated marketing solutions, including promotions and featured listings.
Uber Eats has yet to officially expand in Indonesia, but its anticipated entry could create more competition and give restaurants another powerful platform to reach customers.
Anticipated Fees and Commission Plans
- Commission rates are expected to align with those of other major platforms, generally around 20–30%.
- May offer competitive rates or introductory discounts to attract new restaurant partners.
Understanding potential fees can help restaurants plan for Uber Eats’ entry and evaluate its feasibility.
How Uber Eats Might Compare to Local Options
- Uber Eats could attract an international audience, particularly tourists familiar with the platform.
- It may offer added visibility to high-traffic areas or upscale restaurant brands.
Restaurants considering Uber Eats can anticipate a reliable, global user base and possibly higher-spending customers.
Regional and Niche Food Delivery Apps
In addition to mainstream apps, Indonesia’s food delivery market is home to several regional and niche platforms catering to specific locations or unique dining preferences. These apps allow restaurants to reach target customers with tailored services, often at a lower cost than larger platforms. Below are some regional and specialty food delivery options that can help your restaurant stand out.
Kulina – Subscription-Based Meal Services
Benefits and Drawbacks of Kulina for Restaurants
- Subscription model – Kulina offers a unique subscription-based service, delivering daily meals to customers.
- Targeted user base – The platform appeals to busy professionals, students, and office workers who seek consistent meal options.
- Lower frequency of high-value orders – Unlike other platforms, Kulina emphasizes regular, smaller orders, which may not suit all restaurant types.
Kulina is ideal for restaurants specializing in daily meals or set menus, making it a great fit for businesses looking to build a loyal, regular customer base.
Pricing Model and Customer Demographics of Kulina
- Kulina generally charges a lower commission fee than larger platforms, appealing to smaller or budget-conscious restaurants.
- The app’s users tend to be price-sensitive but loyal, attracted to affordable and regular meal plans.
With its subscription model and budget-friendly approach, Kulina offers a unique market for restaurants focusing on accessible, everyday meal options.
Klik-Eat – Specialty Delivery App for Jakarta
Unique Features and Pricing Structure of Klik-Eat
- Local focus – Klik-Eat primarily serves Jakarta and surrounding areas, offering a more targeted customer base.
- Flexible delivery fees – Unlike most platforms, Klik-Eat allows flexibility in setting delivery fees, giving restaurants more control over pricing.
- Specialty options – Known for featuring local favorites and high-demand cuisine options, Klik-Eat is a popular choice for Jakartan diners.
Klik-Eat’s localized approach and flexibility make it a strong option for restaurants in Jakarta aiming to capture a loyal, urban customer base.
How to Get Listed on Klik-Eat
- Restaurants can register on the Klik-Eat partner portal with their business details and menu.
- Klik-Eat requires minimal documentation and typically has a fast onboarding process.
- After activation, restaurants can customize delivery fees and manage orders directly through the platform.
Joining Klik-Eat offers easy access to Jakarta’s urban food scene, giving restaurants the freedom to adjust fees to suit their pricing strategy.
Comparing Food Delivery Apps by Cost and Service
Choosing the right food delivery app isn’t only about reach and popularity; cost and service quality play a critical role in how beneficial the platform is to your restaurant’s bottom line. Here’s a breakdown of the fees, service quality, payment methods, and promotional opportunities offered by top food delivery apps in Indonesia.
Detailed Breakdown of Fees and Commissions
Commission Rates – Each app charges different commission rates, typically ranging from 20% to 30%:
- GrabFood – Generally around 20–30%, with options for paid promotions.
- GoFood – Averages between 20–25%, offering value for restaurants looking to reach large audiences.
- ShopeeFood – Usually charges 20–30%, appealing to cost-conscious users with frequent promotions.
Understanding these rates is essential for managing your profit margins and setting the right menu prices.
Other Fees – Some platforms charge additional fees:
- Premium listings or promotions – Many apps allow restaurants to pay for featured spots to increase visibility.
- Delivery fees – Some platforms let restaurants set delivery fees, while others standardize these charges.
Comparing these costs can help you select a platform that aligns with your revenue and marketing goals.
Service Quality and Customer Support Across Platforms
- GrabFood – Known for reliable customer support, including 24/7 assistance for both restaurant partners and customers.
- GoFood – Offers dedicated account managers for top-performing restaurants and strong customer dispute resolution.
- ShopeeFood – Provides responsive support, but support quality may vary based on region and restaurant size.
High-quality service and support can be crucial when issues arise, ensuring smooth operations and customer satisfaction.
Payment Methods and Flexibility for Restaurant Partners
Payment Processing – Most apps offer weekly or bi-weekly payouts to restaurant partners.
- GrabFood and GoFood – Offer flexible payment terms, typically on a weekly basis, with some options for faster payouts.
- ShopeeFood – Provides bi-weekly payouts and integrates easily with various bank accounts.
Payment processing times and flexibility impact cash flow, so choosing a platform with convenient payout options can benefit your business operations.
Promotion and Marketing Opportunities on Each Platform
- GrabFood – Extensive promotional tools, including in-app banners, discounts, and seasonal promotions.
- GoFood – Regular deals and seasonal campaigns, along with personalized promotions for loyal customers.
- ShopeeFood – Frequent discounts and cross-promotions with Shopee’s e-commerce platform, drawing a budget-conscious audience.
Each platform’s promotional opportunities can increase visibility and drive more orders, helping restaurants to connect with a broader audience and boost sales.
Pros and Cons of Partnering with Multiple Delivery Apps
For restaurant owners looking to maximize reach and boost sales, partnering with multiple food delivery apps can be an appealing strategy. However, managing multiple platforms comes with both advantages and potential challenges. Here’s a closer look at the benefits and downsides of working with several food delivery apps.
Benefits of Diversifying with Multiple Apps
- Expanded Reach – By listing on multiple platforms, your restaurant can reach a wider audience, attracting customers who may prefer one app over another.
- Increased Sales Potential – More platforms mean more exposure, which can translate into higher order volumes.
- Platform-Specific Promotions – Each app offers unique promotions, allowing your restaurant to take advantage of multiple marketing channels and attract deal-seeking customers.
Diversifying across platforms can help boost brand visibility and tap into different customer segments, enhancing overall sales and reach.
Challenges and Costs of Managing Multiple Platforms
- Increased Operational Complexity – Handling orders from multiple platforms can strain kitchen staff and lead to longer wait times if not well-managed.
- Higher Costs – Each app has its own commission fees and possible promotional costs, which can add up and impact your bottom line.
- Risk of Order Errors – Juggling orders from different apps may increase the likelihood of mistakes, which can affect customer satisfaction and your restaurant’s ratings.
Managing several platforms requires efficient operations and often additional resources, so it’s essential to weigh these challenges against potential revenue gains.
How to Effectively Manage Multiple Delivery Channels
- Centralized Order Management – Use integrated systems or POS software that consolidates orders from all platforms into a single interface, simplifying management.
- Efficient Staff Training – Ensure that staff members are trained to handle orders across multiple apps, helping prevent errors and delays.
- Monitor Performance by Platform – Regularly review data to see which platforms are generating the most sales, have the highest order value, or incur the lowest fees.
By implementing strategic management practices, restaurants can maximize the benefits of working with multiple delivery apps while minimizing the operational challenges.
Tips for Boosting Your Restaurant’s Sales on Food Delivery Apps
Leveraging food delivery apps effectively can significantly increase your restaurant’s sales and visibility. However, with intense competition, it’s essential to optimize your approach to stand out. Here are some practical tips to help you drive more sales and make the most of your presence on food delivery apps.
Optimizing Your Menu and Pricing for Online Orders
- Highlight Popular Items – Feature bestsellers or unique dishes at the top of your menu to capture customers’ attention quickly.
- Create Exclusive Combos or Meal Deals – Offering meal bundles at a slight discount can encourage larger orders and improve order value.
- Competitive Pricing – Ensure your pricing is in line with or slightly better than competitors, as price-sensitive customers may compare options.
Strategically optimizing your menu and pricing structure can enhance customer interest and increase the average order value, boosting revenue.
Utilizing In-App Promotions and Discounts
- Offer Time-Limited Discounts – Promote specific items with limited-time discounts to create urgency and attract more orders during slower hours.
- Leverage Platform-Specific Promotions – Participate in promotions run by the delivery app, like discounted delivery fees, to reach a larger audience.
- First-Time Customer Deals – Consider offering discounts to first-time customers to convert them into loyal patrons.
Using in-app promotions helps you stay competitive, attract new customers, and drive repeat orders, particularly if your restaurant frequently appears in the app’s promotion section.
Building Loyalty with Exclusive Deals and Rewards
- Loyalty Programs – Consider a loyalty program where customers earn points or rewards for frequent orders, encouraging repeat business.
- Exclusive Offers for Regular Customers – Reward loyal customers with exclusive offers or discounts to show appreciation and foster retention.
- Seasonal Deals and Holiday Specials – Introduce limited-time offers around holidays or local events, giving customers a reason to return.
Building loyalty through rewards and exclusive deals strengthens customer relationships, helping transform one-time buyers into long-term supporters.
How to Leverage Customer Reviews and Feedback
- Encourage Positive Reviews – Politely ask satisfied customers to leave reviews, which can enhance your restaurant’s reputation on the platform.
- Respond to Feedback – Engage with reviews, especially if they include constructive feedback, to show customers that you care about their experience.
- Use Feedback to Improve – Monitor reviews to identify recurring issues or areas for improvement, such as delivery times or menu accuracy.
Managing customer reviews effectively can help your restaurant build trust, improve ratings, and attract new customers looking for reliable, high-quality options.
Predictions and Future Trends in Indonesian Food Delivery
Indonesia’s food delivery industry continues to evolve rapidly, driven by advancements in technology, changing consumer preferences, and emerging business models. As we look to the future, several key trends are expected to shape the market and create new opportunities for restaurants. Here’s a look at what’s on the horizon.
Rise of AI and Personalization in Food Delivery Apps
- Personalized Recommendations – Apps are increasingly using AI to analyze customer preferences and recommend dishes tailored to individual tastes, driving more targeted orders.
- Smart Promotions – Platforms are likely to leverage AI to offer personalized promotions based on customer order history, increasing the chances of repeat business.
- Enhanced Customer Experience – AI-driven chatbots and automated support can improve customer service, resolving queries faster and with fewer errors.
As AI continues to evolve, personalized interactions will help restaurants reach customers more effectively and improve the overall ordering experience.
Increasing Competition and Consolidation Among Platforms
- Emergence of New Players – As the food delivery market grows, new entrants may target niche segments or underserved regions, intensifying competition.
- Mergers and Acquisitions – Large platforms may look to consolidate their market share by acquiring smaller or specialized apps, creating more integrated services.
- Exclusive Restaurant Partnerships – To stay competitive, platforms might seek exclusive agreements with popular restaurants, offering unique access to certain menus.
This trend of consolidation and exclusivity can impact restaurants by providing additional promotional opportunities while also influencing app choice.
Growth of Health-Focused and Sustainable Food Options
- Demand for Health-Conscious Options – There is a growing trend toward healthier menu items, with more customers seeking nutritious and balanced meals.
- Sustainable Packaging – Environmental awareness is pushing more platforms and restaurants to adopt eco-friendly packaging to reduce waste.
- Ethical Sourcing and Transparency – Consumers increasingly value transparency in sourcing, favoring restaurants that use ethical ingredients and display nutritional information.
By adapting to this shift, restaurants can appeal to health-conscious and eco-minded consumers, creating a brand identity that resonates with future food delivery customers.
Key Takeaways
Indonesia’s food delivery market offers significant growth opportunities for restaurants, but choosing the right platforms and strategies is essential for maximizing success. Here are the main insights to keep in mind:
- Choose the Right Platforms – Evaluate delivery apps based on fees, reach, integration with your POS, and customer support to find the best fit for your business.
- Consider Niche and Regional Apps – Apps like Kulina and Klik-Eat can help you tap into specific markets or target loyal, local customers effectively.
- Weigh the Pros and Cons of Multiple Apps – Partnering with several platforms can boost visibility but requires careful management to avoid increased costs and operational challenges.
- Optimize for Sales Growth – Use strategies like exclusive deals, in-app promotions, and loyalty programs to attract and retain customers on delivery platforms.
- Stay Ahead of Trends – Pay attention to emerging trends like AI personalization, health-conscious options, and sustainable packaging to meet evolving customer preferences.
By aligning your restaurant’s approach with these strategies and trends, you’ll be well-positioned to succeed in Indonesia’s competitive food delivery landscape and connect with a broader audience.
Your Customers Deserve The Best
And we got Menuviel for them.
The fastest and easy-to-use online QR menu with 12+ unique features. Choose Menuviel and elevate your service quality to the next level.
Use free for the first 30 days.
